Steady on James, that’s someone’s baby!
It’s a tale of marque identity syndrome. At the time Daimler and Lanchester were essentially the same company. The chap driving it was a Lanchester man who wanted a Lanchester version of the Daimler Conquest Century New Drophead Coupe. (What a moniker!)
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This one.
He didn’t let the fact that one was never made get in his way so he made his own.
I love that sort of eccentricity.
“Even in a time of elephantine vanity and greed, one never has to look far to see the campfires of gentle people." Garrison Keillor