The Jensen Owners' Club

Dear All,
Advise required.
I’m keen to sell my Jensen which I advertised on here in August: https://joc.org.uk/forum/viewtopic.php?p=238066#p238066
No interest really which surprised me, but as I’m keen to sell I would welcome your thoughts on the best way forward. The easy answer is to say that perhaps the price is too high but with no interest or feedback this may not be the case as I felt it was well priced in the market.
Regardless it needs to go so welcome all thoughts
Thanks
07879460241

I think cars are selling but sales do drop off at this time of year although I have read one report that indicates some sales are buoyant perversely as a result of Coronavirus lockdowns where people haven't travelled about as much and suddenly find themselves with a wedge of money to spare they didn't expect to have.
I think you are to be applauded for offering it for sale within the club via the forum but I think the reality is that most active forum users already have one (or more) Jensens and are not the people who are buying. You've tried the forum, I think you have to widen your market and look at other ways of selling. Consider the Classiccarsforsale website, CarandClassic website, commission sale or auction house.

In addition to what Chris has suggested, I'd consider putting an advert in one or more of the glossy car magazines ((Classic and Sports Car, Classic Cars, Octane). You'll need to give it 2 months to circulate around the world - but I'd hazard a guess you may find an overseas buyer wanting to buy into the marque willing to pay good money.

Work hard on concise, attention drawing narrative and professional standard pictures (with a good backdrop)....and try not to fold or become disillusioned by the comments of chancers. There are a small number of discerning buyers out there. In my experience, originality and top quality restoration is where to find the money.

Good luck. Keep us informed of what works for you. I won't be far behind selling mine!

Stuart

Thank you both for your thoughts.
Wise and insightful words much appreciated
Clive

You could always place a picture add in the next JOC magazine... I'm surprised the GS didn't say this, as there are club members that are looking for a car and would be happier getting an ex-membes car knowing it's been well looked after.

Colin is of course quite right, you could add an advertisement to the club magazine, that reaches the entire club membership worldwide. It's free for personal advertisements such as this. Unfortunately the next issue has just gone to the printers so too late for this. If you wish, it could be in the following issue.

An advert in the magazine sounds a very good idea. What do I need to do?
Thank you

All you need to do is, send a good description of the car, work done and such and a couple of good photos then email it all to ads@joc.org.uk asking to be included.

Don't forget to include your email address and/or phone number plus your asking price

Pick a London dealer and see if the will sell the car for you. They will of course charge a commission however they have the showrooms and the footfall. Tell them what you are looking for and they will be able to guide you and tell you what they want in return.

Hi Rek
As has been suggested widen your advertising. I stopped to look at your car recently when it was at you local garage for service and was impressed by its quality. Although obviously only a cursory look round I feel it will be a good buy for somebody, be patient.
All the best
Graham
Ex Orton resident.

Thanks Graham much appreciated

Have you had a look at The Market - seem to present cars well and only charges a low fee, worth looking at.

Thanks